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Websites

Websites and Landing Pages Built to Convert Ad Traffic

Paying for ad clicks and sending them to a slow, unfocused page is one of the most expensive mistakes a business can make. Our website design for small business is built the other way round: fast on a phone, one clear message, and a clear next step for every visitor.

We build websites, landing pages and apps for businesses in London and Ontario, connected to your CRM and tracking from day one.

Book your free audit →See our work

$3M+

ad spend managed

47+

brands scaled

3.5x

ROAS for ARKIVS

Portfolio

Websites we've built

Real sites for real clients. Open any one to see the brief, what we built and the results.

All case studies (18)

Why ad traffic needs a different page

Someone who clicks an ad has seen one message about one thing. If the page they land on talks about everything, they leave. A homepage tries to speak to everyone; a landing page should continue the exact conversation the ad started.

That's why most agencies' work stops at the ad and ours doesn't. We build the page it lands on too, so the traffic you're paying for doesn't leak away after the click. Our post on lead form vs landing page explains when you need a page at all.

Typical website

  • Talks about everything at once
  • Slow to load on a phone
  • No obvious next step
  • Leads arrive with no source
  • Built once and left alone

Page built for ad traffic

  • Continues the one message the ad started
  • Designed mobile first and kept light
  • One clear action and an obvious button
  • Connected to your CRM, Pixel and Conversions API
  • Tested and improved once traffic is flowing

What we build (websites, landing pages, apps)

  • Landing pages

    built specifically for paid traffic, with one clear message and one clear action

  • Websites

    for small businesses that need to explain several services clearly and earn trust

  • Apps and portals

    , such as membership and community platforms, when your offer needs more than a page

  • Forms that qualify

    leads before they reach your team, so the enquiries you get are worth answering

Website design for small business: speed and mobile first

Most people who click your ads are on a phone. Every extra second of loading and every extra step loses some of them, and a slow page can lose them before they've seen it.

So we design mobile first, keep pages light, and test load times before launch. Conversion-focused design comes before decoration: clear headlines, proof near the top, and an obvious button.

Connected to your CRM and tracking

A page is only useful if you know what happens after someone fills it in. Every page we build is connected to:

  • your CRM, so new leads arrive with their source attached
  • the Meta Pixel and Conversions API, so your Facebook ads can see which visitors became leads and customers
  • AI follow-up, so every enquiry gets an instant reply

Then we keep testing and improving the page, because the first version is never the best one.

How a website project works

  1. 1Audit. We look at your current site, your ads and how leads reach you, and show you where visitors drop off. You keep the written audit whether or not you hire us.
  2. 2Plan. We agree what the page or site needs to do: the offer, the audience, the one action we want visitors to take, and how we'll measure it. Nothing is built until you approve the plan.
  3. 3Build. We write the copy, design mobile first, and connect forms, tracking and your CRM before anything goes live.
  4. 4Test and improve. Once traffic is flowing, we test headlines, offers and forms, and keep the versions that turn more visitors into leads.

If you're running Meta ads already, it's often worth starting with one focused landing page for your best-performing offer. That's usually where the fastest improvement is, and it gives you real data before you rebuild anything bigger.

$3M+
in Meta ad spend managed
47+
brands scaled
3.5x
ROAS from Meta ads for ARKIVS
3.5x ROAS from Meta ads
£20M+
in property sales for Million Pound Homes, from 2,000+ buyer leads
2,000+ property leads from Meta ads

FAQs

Landing pages go live as part of your launch, within 48 hours of you approving the plan. Larger websites and apps take longer depending on the number of pages and features. [CONFIRM: typical website timeline]

We choose the platform that fits the job: what you need the site to do, who will edit it, and what it has to connect to. [CONFIRM: platforms offered]

Yes. We often start by building a focused landing page for your ads alongside your current site, then improve the pages that matter most for conversions.

Yes. We design mobile first, keep pages light and check load times before launch, because most ad traffic arrives on a phone.

[CONFIRM: whether hosting is included and how it's billed]

Other services

Meta AdsFacebook and Instagram ads run around cost per lead and revenue, not likes.Lead GenerationAd, landing page and instant follow-up, built as one system that brings in qualified leads.AI AutomationWhatsApp, SMS and email follow-up that replies in minutes, qualifies leads and books calls.

Industries we build pages for

Cleaning CompaniesResidential and commercial cleaning leads, with every quote request followed up fast.Dental ClinicsAds for high-value treatments, booking pages and automated reminders.Real EstateBuyer, seller and valuation leads for estate agents and realtors.Marketing AgenciesWhite label Meta ads, landing pages and automation delivered under your brand.FinanceMortgage and finance leads, qualified before they reach your advisers.

Want us to look at your ads, page and follow-up?

Book a free Meta ads audit. We’ll show you where the money is leaking and what to fix first, with or without us.

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