What actually moves the needle on Meta ads.
Direct notes from the audit calls and the grader — what gets checked, what gets skipped, and how to find your biggest fix.
I Gave the Same 90 Seconds on Every Audit Call, So I Built a Tool
Different ad every time, same six problems. So I put the speech into a free tool.
The Pre-Flight Check: 22 Things to Review Before You Put Money Behind an Ad
Pilots run a checklist before every flight. Most ads go live on a feeling. Here's the checklist.
You're the Worst Judge of Your Own Ad
You've watched your ad forty times. A stranger gives it one second. Here's how to get a real second opinion.
Dentists: What Most Clinic Ads Get Wrong
Six mistakes I'd flag in clinic ads, plus a fix for each.
Is Your Pixel Lying to You?
Ads Manager says 12 leads, your inbox says 17. Here's why the pixel can't see everything, and what to do about it.
Lead Form, Messages or Landing Page? Where You Send the Click Matters
Same ad, same budget. Send the click somewhere different and you get a different kind of lead.
Will ChatGPT Recommend Your Business? A Simple Website Checklist for AI Search
If an AI had to name one business like yours today, would it name you? A simple checklist for AI search.
How Much Do Facebook Ads Cost in London & Ontario?
There's no price list for Facebook ads. Here's what you actually pay for, and what pushes your cost per lead up or down.