Real Estate Lead Generation for Estate Agents and Realtors
In property, the agent who replies first usually gets the instruction. Our real estate lead generation brings estate agents in London and realtors in Ontario a steady flow of buyer, seller and valuation leads from Facebook and Instagram, and follows up before they go cold.
For one luxury property brand, Million Pound Homes, that meant 2,000+ property leads from Meta ads.
Problems we fix
Leads that go cold
A property lead who waits a day often isn't a lead any more.
One campaign for every lead
Sellers and buyers need different offers and different pages.
Static photos of houses
High-value buyers are buying a lifestyle, not just the floor plan.
How it fits together
- 1
Ad
Valuation and buyer campaigns targeted at the areas you cover.
- 2
Landing page
A page or instant form that continues exactly what the ad promised.
- 3
Follow-up
A reply within minutes, with the qualifying questions your negotiators ask.
Buyer, seller and valuation leads
Different leads need different campaigns.
- Valuation and seller leads. Homeowners thinking about selling. These are the leads that win instructions, so we target owners in the areas you cover with a simple "what's my home worth?" offer and a short form.
- Buyer leads. People actively looking, matched to the listings or developments you want to move, with qualifying questions about budget, timing and mortgage position.
Each campaign gets its own landing page or instant form, so the page continues exactly what the ad promised.
Real estate leads: targeting high-value buyers
High-value property needs a different approach from volume lettings. Creative leans on the lifestyle, not just the floor plan: video tours and founder-led storytelling rather than static photos of houses. Audiences are built around affluence signals, past engagement and lookalikes of your best buyers, with tracking through the Pixel and Conversions API so Meta learns who actually enquires.
That's the approach behind the Million Pound Homes campaign: a rebuilt account structure, Conversions API tracking, AI-enhanced video tours and a conversion-focused website for high-net-worth buyers.
Follow-up before the lead goes cold
A property lead who waits a day often isn't a lead any more. Our AI automation replies to every enquiry within minutes by WhatsApp, SMS or email, asks the qualifying questions your negotiators would ask, and books valuations and viewings straight into the diary.
For Million Pound Homes, lead nurturing by WhatsApp and email was fully automated, with no manual follow-up workload for the team.
Estate agents in London, realtors in Ontario
The fundamentals are the same in both markets, but the details aren't.
For London estate agents, competition for instructions is intense, and homeowners often contact several agents before choosing one. Valuation campaigns targeted at the specific postcodes and boroughs you cover, with an instant reply and a booking link, help you get to the homeowner first. See our London page.
For Ontario realtors, from the GTA to Ottawa and Hamilton, the market can change quickly, and buyers and sellers expect fast answers. Campaigns are targeted by city and radius around the areas you serve, and follow-up runs around the clock so evening and weekend enquiries aren't missed. See our Ontario page.
In both, you keep ownership of your ad account, Pixel and pages, and you see every lead in your CRM with where it came from.
Million Pound Homes case study
Million Pound Homes is a premium property brand catering to high-net-worth buyers. We built its digital presence from the ground up, ran targeted Meta ads, and automated lead nurturing. The result: 2,000+ qualified international buyer leads and £20M+ in property sales. Read the full case study.
Results from client work
All case studies
Million Pound Homes
£20M+ in property sales
Read case study
Kirstie Coaching
39 form leads, plus 7 messaging conversations
Read case study
Humbal Builders
500+ leads in 2 months
Read case studyFAQs
It depends on the type of lead, your area and the value of the property. Valuation and seller leads usually cost more than buyer leads but are worth more, because they win instructions. We agree a target cost per lead after the audit. [CONFIRM: typical cost per lead ranges]
Yes. We run separate valuation campaigns aimed at homeowners in the areas you cover, with a simple offer and a short form, and follow up within minutes.
Yes. For Million Pound Homes, a premium property brand, Meta ads and AI automation generated 2,000+ qualified buyer leads, resulting in £20M+ in property sales. Luxury property needs lifestyle-led creative and careful audience building, not generic house photos.
With questions on the form or page and in the automated follow-up: budget, timing, area, and whether they have a mortgage agreed or a property to sell. Each lead is scored so your team speaks to the ready ones first.
How we help
Where we work
Want us to look at your ads, page and follow-up?
Book a free Meta ads audit. We’ll show you where the money is leaking and what to fix first, with or without us.