ARKIVS Case Study: 3.5x ROAS With Meta Ads
ARKIVS is an e-commerce phone accessories brand that came to us looking to drive real sales, fast. Within 30 days, we launched and optimised a paid ads strategy that delivered a measurable return and proved the brand's potential in a competitive market.
3.5x
ROAS from Meta ads
The challenge
ARKIVS already had strong organic traction, but paid social was unprofitable: every attempt to grow through Meta ads cost more than it brought back.
The real challenge was scaling spend without crushing return on ad spend (ROAS), in a category as crowded as phone accessories.
What we did
We launched and managed a performance-driven campaign built around ROAS from day one.
- A structured creative testing framework. We tested systematically, using AI-generated UGC-style variations to test far more angles than a traditional shoot allows.
- Restructured campaigns using Advantage+ Shopping, letting Meta's delivery do the heavy lifting where it performs best.
- Tight exclusion audiences, so budget went to new customers rather than people who had already bought.
- Data-backed creative decisions. Winning creative was scaled and weak creative was cut quickly, so orders grew without the cost per purchase running away.
The key was focusing on return on ad spend from day one, rather than spending the first month "learning" with no target. Every test had a clear question behind it: which hook, which angle, which format brought in profitable orders? Because the creative variations could be produced quickly, the answers came in days rather than months.
That pace mattered. ARKIVS needed to see real sales, fast, to know whether paid social could work for the brand at all. A structured framework meant every pound or dollar spent in those first 30 days was also buying information about what to do next.
Results
3.5x
ROAS across the creative testing campaigns
40%
lower cost per purchase
Gallery
What this means for your business
ARKIVS shows what's possible when paid social is treated as a testing system rather than a set of one-off ads.
Creative is the biggest lever. Most brands can't test fast enough because producing new creative is the bottleneck. Removing that bottleneck is often what turns an unprofitable account into a profitable one.
Structure matters as much as spend. Campaign structure and exclusions decide where your budget actually goes. A tidy account lets you scale what works without paying to reach the same people twice.
Judge it on return, not reach. Every decision here was made on ROAS and cost per purchase, the numbers that reach the bank account.
Our Facebook ads management is built on the same approach. If your ads are live but not profitable, a free audit is the quickest way to find out why.
Want results like this?
Book a free Meta ads audit. We’ll show you where the money is leaking and what to fix first, with or without us.