More Cleaning Leads, Followed Up Automatically
Most cleaning businesses don't have a lead problem in a good month. They have a lead problem in every other month, and a follow-up problem all year round. Our cleaning company marketing gives you a steady flow of quote requests from Facebook and Instagram, and replies to every one of them within minutes.
We work with cleaning companies in London and Ontario, from owner-run teams to growing commercial cleaning businesses.
Problems we fix
Lumpy lead flow
Referrals come in waves, so the diary is full one month and empty the next.
Quotes go out late
When the team is out cleaning, enquiries wait and customers book someone else.
Ads sent to the wrong page
A homepage that lists every service doesn't convert someone who clicked one ad.
How it fits together
- 1
Ad
Ads for regular, deep and end-of-tenancy cleans, targeted at the areas you cover.
- 2
Quote page
A quote form or landing page that asks the questions you need to quote.
- 3
Follow-up
An instant reply to every quote request, then reminders to rebook.
Why cleaning companies struggle with leads
Cleaning is a busy market. Customers searching for a cleaner usually contact two or three companies at once, and they tend to book whoever replies first with a clear price. That means three things go wrong again and again:
- Lead flow is lumpy. Word of mouth and referrals come in waves, so the diary is full one month and empty the next.
- Quotes go out late. When the team is out cleaning, nobody is answering enquiries. By the evening, the customer has already booked someone else.
- Ads send people to the wrong place. A homepage that lists every service doesn't convert someone who clicked an ad about end-of-tenancy cleans.
Cleaning company marketing: residential vs commercial campaigns
Residential and commercial cleaning leads behave differently, so we run them as separate campaigns.
Residential cleaning leads
Homeowners and tenants decide quickly and care about price, trust and availability. We use Facebook and Instagram ads targeted at the areas you cover, with simple offers (regular cleans, deep cleans, end-of-tenancy) and an instant quote form or message ad.
Commercial cleaning leads
Offices, clinics, shops and property managers take longer to decide and need more detail. For commercial cleaning leads we use a landing page built around the contract: what's included, how you vet staff, and how quickly you can start, with questions that qualify the size of the job.
Instant quote follow-up
This is where most cleaning businesses win or lose the job. With our AI automation, every new enquiry gets an instant reply by WhatsApp, SMS or email, asks the questions you need to quote (property size, frequency, start date), and books a call or site visit into your calendar.
Leads who don't book straight away get a short follow-up sequence. Customers who've used you before get reminders to rebook and requests for a review. That's how lead generation turns into repeat revenue.
What a cleaning campaign looks like
- 1Audit. We review your ad account (if you have one), your website and how quote requests are handled today. You keep the written audit whether or not you hire us.
- 2Plan. We agree which services to promote, which areas to target, and what a good lead looks like for you, such as property type, frequency or contract size.
- 3Launch. Ads, quote forms or landing pages, and automated follow-up go live within 48 hours of your approval.
- 4Improve. New creative every month, a weekly results call, and a quarterly review of what to scale and what to stop.
Throughout, you see every lead in your CRM with where it came from, so you know which campaigns bring in jobs, not just enquiries.
Results
[CONFIRM: Ontario cleaning client: name, results and permission to publish]
Across our clients, the numbers we can share:
Results from client work
All case studies
Kirstie Coaching
39 form leads, plus 7 messaging conversations
Read case study
K It's Clean
20+ leads in the first 2 weeks
Read case study
Million Pound Homes
£20M+ in property sales
Read case studyFAQs
Enough for Meta to learn what works. We recommend at least $1,000 a month in ad spend. The right budget depends on how many new jobs you can take on and the value of each customer, which we work out together in the audit. [CONFIRM: recommended budget in £ / CAD]
Yes. We run commercial campaigns separately from residential ones, with a landing page built around the contract and questions that qualify the size of the job before it reaches you.
Within minutes. Every enquiry gets an automatic reply by WhatsApp, SMS or email, asks the questions you need to quote, and can book a call or visit straight into your calendar.
Yes. Many cleaning businesses we speak to are small, owner-run teams. Automated follow-up matters most when you're the one doing the cleaning and can't answer the phone.
How we help
Where we work
Want us to look at your ads, page and follow-up?
Book a free Meta ads audit. We’ll show you where the money is leaking and what to fix first, with or without us.