Million Pound Homes: 2,000+ Property Leads From Meta Ads
Million Pound Homes is a premium property brand that connects high-net-worth buyers with exceptional homes. We've built its digital presence from the ground up and connected it with serious, qualified buyers, in a market that needs precise targeting, trust-building and lead management that works at scale.
£20M+
in property sales
The challenge
Million Pound Homes needed qualified buyers for luxury properties. Meta ads were producing leads, but not the right ones: broad targeting meant a high cost per lead and poor lead quality, and static photos of houses weren't selling the lifestyle buyers at this level are paying for.
With leads arriving at volume, following up with each one by hand wasn't realistic either. A luxury buyer who waits too long for a reply is a buyer who has moved on.
What we did
We worked across the whole path from ad to sale, not just the ads.
- Rebuilt the ad account and campaigns around affluent, international buyers, with ongoing campaign management and lead generation.
- Fixed the tracking. We set up the Conversions API (CAPI) alongside the Pixel, so Meta could see which ads produced real enquiries.
- Changed the content. A new content strategy built on AI-enhanced video tours and founder-led storytelling, showing the lifestyle rather than just the floor plan.
- Built the website and a SaaS web tool, then kept improving the conversion rate.
- Automated the follow-up. A lead-qualifier bot on WhatsApp, Instagram and Facebook prioritises the highest-intent leads, and every lead is nurtured automatically.
None of these pieces would have worked as well on its own. Better targeting without better creative would still have shown the wrong picture of the brand. Better creative without proper tracking would have left Meta guessing which ads worked. And more leads without automated follow-up would simply have meant more leads going cold. Built together, each part made the next one more effective.
Results
£20M+
in property sales
2,000+
qualified international buyer leads
100%
of leads nurtured automatically, with no manual follow-up
Gallery
What this means for your business
The lesson from Million Pound Homes applies well beyond luxury property. Three things made the difference.
Targeting and creative have to match the buyer. Broad targeting and generic creative attract broad, generic leads. When the audience and the creative were built around the buyer the brand actually wanted, lead quality improved.
Meta can only optimise for what it can see. Without proper tracking, Meta learns from incomplete data. Setting up the Conversions API gave the campaigns a clearer signal of what a good result looked like.
The work doesn't stop at the click. A great ad sending people to a weak page, or leads waiting hours for a reply, wastes the budget. Building the website and automating the follow-up meant every lead was handled, at any volume.
If you're an estate agent or realtor, see how we approach real estate lead generation, or how our lead generation service brings the ad, the page and the follow-up together.
Want results like this?
Book a free Meta ads audit. We’ll show you where the money is leaking and what to fix first, with or without us.