Warm N Cozy Mulled Wine: 100,000+ People Reached in 2 Weeks
Brand awareness and engagement campaigns for an Ontario mulled wine: 100,000+ people reached for about $1 per 1,000.
100,000+
people reached for about $1 per 1,000
The challenge
Warm N Cozy, a mulled wine from Ontario, didn't have enough brand recognition.
What we did
- Set up brand awareness campaigns on Meta
- Set up engagement campaigns to build an audience on Instagram
- Created product-focused content for the ads
A new product needs to be seen before it can be bought. We split the budget between reach campaigns, to put Warm N Cozy in front of as many people as possible, and Instagram profile visit campaigns, to turn that attention into people checking out the brand, all using content focused on the product.
Ads Manager shows the reach campaigns costing between about CAD $1.02 and $2.32 per 1,000 people reached, and the profile visit campaigns delivering 3,665 Instagram profile visits at CAD $0.08 to $0.18 each. The best profile visit ads had a link click-through rate above 6.6%.
Results
100,000+
people reached in 2 weeks
CAD $1
per 1,000 people reached (about)
CAD $600
ad spend (about)
Gallery
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