Dental clinicWindsor, OntarioMeta Ads

The Dental Lounge: CAD $3,500 From the First Week of Ads

Revamped ads and conditional lead forms for a Windsor dental clinic: 3 conversions worth about CAD $3,500 in the first week.

CAD $3,500

from 3 conversions in the first week (about)

The Dental Lounge website on mobile — Overall campaign since launch: 15 form leads, 38 messaging conversations and 2,721 profile visits, about CAD $1,129 spent in total.

The challenge

The Dental Lounge, a dental clinic in Windsor, Ontario, wanted more patients booking visits to the clinic.

What we did

Revamped the ad creatives using the clinic's existing content
Set up conditional lead forms, so the clinic gets the details it needs from each enquiry
Set up and ran the campaigns: lead forms, messaging and profile visits

The Dental Lounge already had good content of its own, so rather than starting from scratch we rebuilt the ads around it. The campaigns covered three goals: profile and Page visits to get the clinic seen locally, messaging for people who prefer to ask a question first, and conditional lead forms that ask different follow-up questions depending on the answers, so the clinic gets the details it needs to book each patient.

Since launch, Ads Manager shows 2,721 profile and Page visits at about CAD $0.21 each, 38 messaging conversations at about CAD $4.94 each and 15 form leads at about CAD $24.55 each. The visits campaign had a 3.00% link click-through rate.